In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows:
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local businesses are thriving. They […]
Local search has been a great help for smaller businesses and bigger businesses with multiple locations. When optimized correctly, a company can easily stand out in the local search results. Unfortunately, this is often easier said than done. Google, in line with their commitment to providing exceptional user experiences, continuously tweaks its local ranking algorithms. […]
Do you still think all of your potential customers find you by looking in the yellow pages? Did you know there are even more ways for potential customers to quickly find a business nearby when they need them?
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on […]
You need professional help! You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business. You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business […]
You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen. You have to invest in digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. This is where […]
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the […]